Conference Presentations

Alcoholic beverage consumption, purchasing attitudes and behaviors constantly change. With an increased interest in no- and low-alcohol beverages, shifting consumption from one category to another, as well as a greater demand for premium products, there is much to learn about the evolving alcoholic beverage space. This session will examine alcoholic beverage trends and the motivations driving these changes.

10-10:15 a.m. Break

10:15 a.m.-11:15 a.m. CONCURRENT BREAKOUT SESSIONS

Promoting Responsible Alcohol Consumption: Social Host Education, Party Registration & Food-Based Incentives for of-Age College Students
Dr. Brian Samble, Dean of Students, Lafayette College
While most alcohol education requirements apply to college students under 21, what about students over 21 who can legally purchase and serve alcohol? Funded through the receipt of a Reducing Underage and Dangerous Drinking (RUDD) Grant from the PLCB, Lafayette College developed a pilot initiative for upper-level students to promote responsible social hosting practices around alcohol. This session will detail the class-wide training requirements, party notification policy and food-based incentives that were created to foster partnership with students as part of this program, as well as the partnership with local law enforcement to target underground events with alcohol.

Prevention Efforts in our Colleges/Universities: Teaching Young Adults to go Confidently in the Direction of Their Dreams!
Katie Kucz, Prevention Coordinator, Office of Drug & Alcohol, Montgomery County Department of Health and Human Services
Utilizing the Drug & Alcohol Prevention Needs Assessment and Strategic Planning process, Montgomery County Single County Authority (SCA) expanded prevention services to colleges and universities. Through an integrated approach with the Office of Mental Health, the SCA is engaging the 11 colleges and universities in Montgomery County with strategic planning, implementation of prevention programming and mini grants. This presentation will give an overview of the needs assessment, discuss college engagement strategies and highlight current initiatives.

RefRAMing the Culture of Alcohol Use on Campus: A Student-Developed Social Marketing Campaign
Jayme Trogus, Director, Office of Wellness Promotion, West Chester University
Throughout the past three years, West Chester University has used grant funding from the PLCB to develop and implement social norming messages through a social marketing campaign aimed at reframing the culture and misperceptions about alcohol use among college students, as many students overperceive the alcohol use of their peers. This session will detail the information used to develop, implement and evaluate the campaign and will also involve participants in a discussion on how social norming and marketing campaigns can be used with college students to challenge misperceptions about alcohol use.

11:15-11:30 a.m. Break

11:30 a.m.-12:30 p.m. CONCURRENT BREAKOUT SESSIONS

Nuisance Bar Program and Speakeasy Investigations
Daniel Beckey, Enforcement Officer 3 and Kareem A. Davis, Enforcement Officer 3, Pennsylvania State Police Bureau of Liquor Control Enforcement
In this session, Enforcement Officers (EO3s) from the Pennsylvania Bureau of Liquor Control Enforcement (BLCE) will provide an overview of the bureau's Nuisance Bar Program and speakeasy investigations. EO3 Beckey will explain the history, purpose and scope of the Nuisance Bar program, and speak on community engagement, licensee meetings, conditional licensing agreements, enforcement activity, licensee non-renewal process, 611 actions and the penalties for licensees and bartenders that are non-compliant. EO3 Davis will define what a speakeasy is, discuss the difference between licensed versus unlicensed premises, laws regarding sales without a license, penalties for sales without a license, enforcement efforts and review a case study of the different types of "speakeasies."

A Picture is Worth an Ounce of Prevention
Pamela Carr, Director, Adolescent Services and Tymya Moore, Case Manager, Urban Health Care Solutions
The use of comics in conjunction with health promotion and prevention messaging can be an effective way to educate children and young adults about the dangers of underage drinking. These images can also provide illness-relatable words and visual cues these audiences can easily connect to personal experiences. Through use of a grant received by the PLCB, Urban Health Solutions (UHS) will promote the use of comics as a viable option to provide youth-friendly and culturally appropriate messages for underage drinking prevention.

Like and Subscribe: Using Social Media to Talk to College Students About Alcohol
Alexandra Koehler, Assistant Director and Natalie Kimmerlein, Alcohol & Other Drug Prevention Program Assistant and Certified HEART Peer Educator, Wellness Resource Center, Temple University
Alcohol and other drugs are tricky to talk about! Join the Wellness Resource Center (WRC) from Temple University to learn about the different ways they discuss substance use and harm reduction. First, participants will hear how the WRC refocused programming offerings to focus on the main substances used across campus. Next, the WRC will discuss how their new educational programs inspired two types of social media campaigns and share examples of what other types of information do well on different types of social media posts. Tips for messaging, accessibility and social media branding will also be shared. Lastly, participants will get the chance to begin to design their own social media post or brands.

12:30-1:30 p.m. Lunch

1:30-2:30 p.m. Keynote: Building a Statewide Approach to Reducing Excessive Drinking on College Campuses

Jeff Hanley, Executive Director and Steve Schmidt, Consultant to CPA, Commonwealth Prevention Alliance
The Commonwealth Prevention Alliance (CPA) is presently developing a statewide approach to increase student wellness and success by reducing excessive alcohol use in Pennsylvania college communities. This effort will be a resource for higher education leadership, prevention practitioners/organizations, state government and local communities to identify and implement evidence-based policy and practices. This presentation will discuss the history, purpose and goals of this initiative, titled the "Pennsylvania Collaborative." Attendees will learn what activities and resources will be developed as part of the initiative and how they will be able to assist and take advantage of these resources.

2:30-2:45 p.m. Break

2:45-3:45 p.m. CONCURRENT BREAKOUT SESSIONS

Public-Private Sector Focused Collaborative Partnerships Reduce Underage Drinking
Bryan Lewis, CEO and President, Intellicheck
The demonstration project between the City of Charleston, South Carolina and Intellicheck has proven that public-private sector partnerships can have a positive impact on reducing underage drinking and access to alcohol through the employment of new ID verification tools and scanning technology. This presentation will explain why and how this public-private sector partnership was forged, detail how the program was constructed, cover the participant selection process and highlight pilot study results demonstrating the effectiveness of combining public and private sector resources to establish powerful barriers to underage access to alcohol.

The Role of Parents and Grandparents in Substance Use Prevention
Beth Bitler, Trainer and Consultant, Beth Bitler Consulting
This session will explore the important role that families, particularly parents and grandparents, play in preventing alcohol use by their children. A discussion of positive strategies that can be used by adults to communicate the risks of underage drinking to children from early school years to young adult years, as well as skills specific to parents in recovery from alcohol or other substance use disorders will be included in the presentation.

Certified Facilitator Training: Make Training a Want To (Not a Have To)™
Alix Cohler, Master Facilitator and Cast Coordinator and Jason Scott Quinn, Senior Facilitator and Cast Coordinator, Collegiate Empowerment
Today's training has to be energizing, engaging, empowering and full of valuable content – but too many presenters still hide behind their notes and a podium. In a world transformed by the internet, the iPhone, COVID-19 and TikTok, we must rethink how we approach student development. This session provides participants with the insight and tools to redesign current learning experiences and build a campus facilitator program where students teach students. This train-the-trainer experience builds the skills educators and students need to become context experts, because we teach students, not subjects. Discover training practices that go against standard practice! Sections from Collegiate Empowerment's best-selling alcohol education show Maximize Your Buzz will be used to illustrate training methods.

3:45 p.m. Adjournment