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HERO Campaign

The PLCB is proud to participate in the John R. Elliott HERO Campaign for Designated DriversĀ®, which promotes the use of sober drivers to prevent drunk driving tragedies. The HERO Campaign seeks to register a million designated drivers nationally through its website, , and to make the use of designated drivers as automatic as wearing a seatbelt.

Through the HERO Keystone State Bar and Tavern Coalition, PLCB licensees encourage patrons to be or use sober designated drivers and offer free soft drinks, coffee or other non-alcoholic beverages to non-drinking designated drivers.

Pennsylvanians are encouraged to inquire if your favorite bar or tavern participates in the HERO Campaign, and urge them to contact the PLCB Bureau of Alcohol Education for information and materials to get started.