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Ordering Wine & Spirits

The PLCB’s Office of Wholesale Operations is committed to partnering with licensees to build collaborative relationships, develop innovative delivery and product offerings and effectively and efficiently coordinate the acquisition of wines and spirits to meet wholesale customers' needs.

Wholesale Business Development. The Wholesale Business Development team works with high-volume licensees to assist with:

  • Assortment and demand planning
  • Promotional/sales planning
  • Business reviews
  • Product education

Once a licensee completes registration for the Licensee Delivery Program (LDP), the PLCB will assign a Wholesale Account Manager as the licensee's primary point of contact.

Licensee Order Management. Licensees are encouraged to enroll in and utilize the Licensee Online Order Portal (LOOP), a web-based application for licensees to place online orders for wine and spirits. LOOP is available 24 hours a day, seven days a week for licensees to place their orders, and includes a variety of features to help licensees manage their business.